INSTEAD

Founded in 2021, Instead Inc. specializes in creating beauty solutions focused on nighttime use, seamlessly blending simplicity and innovation.

 [Simple and Safe: Your Essential Everyday Lip Product]

INSTEAD eliminates unnecessary steps and focuses on what truly matters. With a simple, gentle, yet highly effective formula, INSTEAD will become a staple in your daily routine.

[Overnight Efficacy]

Nighttime is when the skin regenerates most effectively. INSTEAD formulas harness the power of this important period to deliver noticeable results by morning.